Eish forgive me for the title, I was simply just trying not to be “boring”. This week I have chosen to go the “boring” way. I am talking to serious stuff. I already feel like Raisedon Baya or Josh Nyapimbi who are well known for the serious issues like cultural policies and intangible heritage. Last week I wrote a piece about copyright law, but I scratched the surface. I and a few others have been discussing this serious issue during the course of the week and because of some of the cases and examples, I was pushed to do a follow up article.
Though not fully in detail because of my word count and the need to make this an interesting read. We will discuss Copyright, Patents and Trademarks. This world of law, can be murky and confusing, often leading to protracted legal battles and expensive settlements. If you plan to produce media that uses any outside creative influence, you would do well to research some of these issues and learn what is okay and what might land you in some hot water. None of us would like to end up in trouble because we were ignorant of copyright, patent and trademark laws.
These three are confusing. Each is often referred to as “intellectual property.” When someone uses a copyright or patent or trademark without permission, we talk about “infringement.” Most importantly, each one gives the owner exclusive rights to the work, meaning the owner has the right to prevent anyone else from using their work. What exactly is the difference between these three forms of intellectual property protection? A copyright protects the expression of a person’s ideas. Copyright protection is given to creative works like writing, computer programs, music, lyrics, graphic designs, sculpture, photographs, movies, and sound recordings. The expression must be “original,” which, in this context, means a work that is not an exact copy of another work. Patents protect inventions.
In order to qualify for a patent, an invention must be novel, which means that it is something that is different in an important way from all previous inventions. The invention must also be useful—not necessarily important, but it must have some use and it must also be non-obvious. Non-obvious means that someone who understands the technical area of the invention would see the invention as a surprising and significant development in the field.
A trademark protects something that is used to identify where a product or a service comes from. A trademark describes something and is not the thing being described. An example of a trademark would be a corporate identity, such as a logo, which is placed on products to inform consumers that the product came from that particular company.
Before I forget I would like to thank Austrian based Vusa Mkhaya and William Nyandoro for all the help in writing this piece. Most of our brushes with copyright law is linked to music. Vusa brought up one important point about the song In the Jungle which was done by Solomon Linda and made famous by the movie Lion King. That song has been covered by many acts especially Imbube groups who sadly have never asked for permission. Second case is about the globalization of TV, with the likes of DSTV now creating channels that take works from the whole of Africa. There is bound to be problems. I know it’s nice to have a love scene and throw in a Phil Collins song, it fits perfectly. But what if one day Tsotsi (local) is played on Mzansi Magic and voila 15 international songs registered with Sony that the producers liked and just placed are there for the world to hear? At the end of the day be it using international or local songs, our film industry is chief at copyright infringement. I will be surprised if anyone ever got permission to use those songs in the movies.
This topic just has a lot of things to touch on and I know I have just scratched the surface. I would have loved to discuss how and when copyrights expire and become free to use, or even talk about the Bafana Bafana issue, where someone registered the name before SAFA did and it caused serious problems for SAFA, but this topic is just too broad it needs a conference not a column. Please note I borrowed a few lines from Google (just in case someone comes after me).In more relevant stuff Umahlekisa Comedy club will today try and warm us up with their jokes. They are presenting a comedy show dubbed Khonapho Khonapho.I can’t wait to watch Ntando, Clive Chigubhu, Nomsa D and H.O at Hope Centre. We have not watched comedy in a while, I will review the show next week.
Until then, be safe…